It's a true mind game: seeing a photo of someone slicing into something that appears to be a shoe...but it's cake. Another photo of a realistic-looking pickle but it turns out to be cake. Same with a roll of toilet paper, which is really cake. The list just keeps growing with creative representations of every day objects.
Cakes in disguise is the latest meme making people question, "...but is that really cake?"
Some of the most fascinating versions of desserts as normal objects will get you thinking:
(Photo: Getty Images)